About BalanceNow

AI Does the Key-In. Accountants Do the Accounting.

BalanceNow is an AI bookkeeping platform for accounting firms in Malaysia, posting into AutoCount and SQL Accounting. Built in Kuala Lumpur, for the way Malaysian firms actually work.

Why We Exist

It started with a carton box

In 2026 we started sitting with accounting firm owners and their teams around KL and Selangor, watching how a month of client work actually gets done. Every firm told a version of the same story: clients hand over a pile — PDFs, WhatsApp photos, handwritten bills, sometimes a literal carton box — and juniors spend days keying it into AutoCount or SQL Account, line by line. The seniors then check the typing instead of checking the accounting.

The tools on the market answered a different question. Global apps assumed everyone runs Xero or QuickBooks. Scan features read one document at a time. Nobody was building for the software Malaysia’s SME books actually sit in, or for the firm that handles fifty clients’ messy documents every month. So we built it.

What We Believe

Three principles, non-negotiable

The accountant keeps the final say

Accountants carry legal responsibility for the books, so nothing posts without approval. There is no auto-approve in BalanceNow, by design — that is how professional bookkeeping should work.

Meet firms where they are

AutoCount and SQL Accounting, cloud and on-premise, API and import file. No forcing clients to migrate software.

Proof over promises

Every entry keeps its source document attached, and every claim on this website is something we can show you in a live demo on your own documents.

Who We Are

A small team in Kuala Lumpur

BalanceNow is founded by JS Choong, a Malaysian entrepreneur who previously built education businesses — working with a small product team in KL, alongside the early partner firms and software dealers who shape the product in real monthly use.

Company updates: BalanceNow on LinkedIn. Data handling, in plain words: our security page. Anything else: hello@balancenow.com.my.

Get Started

See What We've Built.

20 minutes, on your real documents — the product is the pitch.

Last reviewed 20 July 2026 · BalanceNow team · Questions? hello@balancenow.com.my